Be Cause Driven!
Why? Customers don’t buy products and services; they buy better versions of themselves. (more…)
Jackie Freiberg
Jackie Freiberg is a best-selling author and professional speaker. With her husband, Kevin, she co-authored NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success.
Their newest book is CAUSE! A Business Strategy for Standing Our In A Sea of Sameness and it focuses on companies like National Life Group who are driven by a mission or a cause.
Jackie holds a doctorate in leadership from the University of San Diego, as well as degrees from San Diego State University and the University of New Hampshire. She is in an instructor at the University of San Diego’s School of Leadership and Education Sciences.
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Be CAUSE Driven
WHY? Employees don’t give their lives to a job; but they will for a noble cause.
When quality and price are equal, the most important factor influencing brand choice is Purpose. This outpaces design and innovation, and brand loyalty. Across the globe, the prominence of Purpose as a purchase trigger has risen 26 percent since 2008. 1
