Be Cause Driven!
Why? Customers don’t buy products and services; they buy better versions of themselves. (more…)
When quality and price are equal, the most important factor influencing brand choice is Purpose. This outpaces design and innovation, and brand loyalty. Across the globe, the prominence of Purpose as a purchase trigger has risen 26 percent since 2008. 1
Meet Mara Hoover, a former residential general contractor who has never met a glass ceiling she couldn’t shatter. Singularly focused from an early age with entrepreneurial drive and ambition, Mara is the definition of the Millennial Hero generation.
Drawn to the financial services industry after devastating financial losses in the Great Recession, Mara has made it her mission to help others protect their loved ones and gain financial literacy and competency so they can live an empowered life.
Blind spots. We all have them. When you’re driving your car, you intuitively know that there are objects that you can’t see. In life, we’re often not as tuned in. We see based on our own experiences, assumptions and opinions. And, sometimes what we see is either completely wrong or slightly askew. Throw in gender, geography, ethnicity, and sexual orientation and it can feel like you’re hopping over mine fields. While comedians joke about political correctness every day, when we’re navigating the workforce, sometimes we’re just looking for a field manual. (more…)