Jackie Cause1

Be CAUSE Driven

WHY? Employees don’t give their lives to a job; but they will for a noble cause

When quality and price are equal, the most important factor influencing brand choice is Purpose. This outpaces design and innovation, and brand loyalty. Across the globe, the prominence of Purpose as a purchase trigger has risen 26 percent since 2008. 1

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Breathe Life into Your Business Plan

If you’re like many entrepreneurs, you shudder when you hear the dreaded words “business plan.” You envision an unrelenting tomb of market research, numbers and statistics, and spreadsheets as far as the eye can see, and fees…lots of consulting fees. That’s just one of the reasons that business plans get bad raps. The biggest one though is that after all that investment, the business plan doesn’t see the light of day.

I know because I’ve been on both sides of the business plan. As a consultant during the heady days of the dotcom boom, I wrote jillions (technical term) of them. And time and time again, I saw them succeed at bringing in the money from a venture capital firm, and then get shelved when reality set in.
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Celebrating Small Business Owners

The United States was founded on the idea of the American Dream. This dream has been and continues to be the inspiration for many successful small business owners. Reaching that dream encompasses talent, learning, hard work, skill and collaboration. All businesses, no matter how big they’ve grown, started small; and all successful businesses rely on the support of their communities. (more…)

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