Corporate Social Responsibility: What It Means and Why It Matters

Corporate social responsibility, in the broadest sense, means conducting business not only profitably, but safely and sustainably. It means caring for employees, customers, communities, and the environment. Corporate social responsibility goes hand in hand with being an employer of choice, a market leader, a respected brand. In this increasingly competitive world, corporate social responsibility is becoming an essential element for a company’s success.

For National Life Group, the concept of corporate social responsibility is not new; it is who we are. It is embedded in our values of Do Good. Be Good. Make Good. It is the heart of our past and the key to our future. The 2016 Corporate Social Responsibility Report tells our story.

2016 Corporate Social Responsibility Report

This is National Life Group’s third CSR report. Our first was produced in 2012, and we have been producing one every two years since. This year’s 24-page report highlights National Life Group’s commitment to its people, to the communities in which it operates, and to the environment. From our solar panels to the Do Good Fest, from volunteering to employee recognition, the report shows how National Life Group “walks the talk.”

More than Just Pretty Pictures

In telling our CSR story, it is important to show that it is not just about great photo opportunities. It is also about rather unglamorous things like electricity usage, CO2 emissions, recycling rates, composting and water conservation. So beyond the pictures, we have a page of key performance indicators. This data-filled page shows areas where we have improved over time and areas where there is still work to be done. And for a company that is committed to continuous improvement, there is always more work to be done.

Moving Forward

We recognize that we cannot rest on our laurels. We want to keep moving forward, and finding new ways to reduce our carbon footprint, support our communities, engage our employees, and delight our customers. The words insurance and innovation are not exactly a natural pairing. However, at National Life Group we recently launched our Innovation Center where employees can share ideas about ways to improve what we do and how we do it. That includes ways we can be better corporate citizens.

Check it Out

So come and check out our 2016 Corporate Social Responsibility Report. We welcome your feedback!

Special thanks to the Class of 2016 National Life Group intern team that made this year’s report possible: Alex Frey, Matt Goldsworthy, Bridget McElroy, Ari Mileikowsky, Amritesh Singhania, and Grace Zhang; and to project co-sponsor Sarah McDougal. Thanks also to everyone at National Life Group that contributed to this effort.