Corporate social responsibility, in the broadest sense, means conducting business not only profitably, but safely and sustainably. It means caring for employees, customers, communities, and the environment. Corporate social responsibility goes hand in hand with being an employer of choice, a market leader, a respected brand. In this increasingly competitive world, corporate social responsibility is becoming an essential element for a company’s success. (more…)
We hear a lot in the media about how we should save or invest our hard-earned dollars for the future. It’s all generally great material about choosing among the mind-boggling range of options out there. The only problem? So much of it is contradictory.
But there is a framework that offers a way to think about where and how we put our money and it’s one that many studies have shown resonates with consumers. People want to be affiliated with a mission, a cause greater than themselves. A program like the UN-supported Principles for Responsible Investment, or PRI, is a great program to help frame your thinking.