So many things have been upended during the isolation imposed on us by the Covid-19 epidemic.(more…)
Financial services companies aren’t known for hosting music festivals.
Some might sponsor one, getting their logo in an ad or perhaps their banner at the music venue.
But hosting one? Organizing it? Staging the whole thing right on the company’s back lawn? Doing it all for charity, paying the expenses and turning over proceeds to a nonprofit?
Companies support all sorts of causes and affiliate themselves with a variety of events as part of their philanthropic and brand philosophy.
That’s why you’ll go to a symphony concert and see corporate logos in the program, on banners in the lobby and even mentions from the stage.
Or why you’ll see companies putting their names on stadiums, blimps or wings of universities or hospitals.
You might even see a company combine it all together, maybe by throwing a daylong music festival on the lawn of its corporate headquarters to raise money for a worthy cause.
Hey, wait a minute. What a great idea!
And so was born National Life Group’s Do Good Fest, which, as it happens, is a daylong music festival that benefits Branches of Hope, the cancer patient fund at Central Vermont Medical Center. (more…)