Our Values Are Main Street Values

I talk a lot about Middle America around here. As I often tell my teammates, it’s the most underserved market out there. But not at National Life Group. Here, Main Street, Middle America, is our focus.

And I’m passionate about it. I’m on a mission to take our Main Street values to people across the country.

Our work is about love. Maybe that sounds sentimental but it’s at the core of what we do. Life insurance takes care of families, takes care of businesses, and ensures that businesses and legacies are continuing and families are staying together.

We keep alive the dreams of families, the hopes of small business owners, and the dignity and financial independence of seniors – each of them Main Street values. In my view, no profession can be more honorable or special.

That approach informs everything we do, every decision we make. Our vision is to bring peace of mind to everyone we touch and we take that responsibility to heart. We’re proud of the promises we’ve kept, and have been keeping for almost 167 years.

That’s a Main Street value, one that’s embedded in our own simple but powerful corporate values: To Do good. Be good. Make good.

At National Life Group, our passion spills over into everything we do. I believe our success as a company stems from our company culture. We are not a business: We are a cause. We are a movement of like-minded people who are transforming lives by making good on our promises.

We look forward to telling you more about our company and our industry in the weeks and months to come.