We hear a lot in the media about how we should save or invest our hard-earned dollars for the future. It’s all generally great material about choosing among the mind-boggling range of options out there. The only problem? So much of it is contradictory.
But there is a framework that offers a way to think about where and how we put our money and it’s one that many studies have shown resonates with consumers. People want to be affiliated with a mission, a cause greater than themselves. A program like the UN-supported Principles for Responsible Investment, or PRI, is a great program to help frame your thinking.