You Can Tell A Lot About A Company’s Values By What It Supports

Companies support all sorts of causes and affiliate themselves with a variety of events as part of their philanthropic and brand philosophy.

That’s why you’ll go to a symphony concert and see corporate logos in the program, on banners in the lobby and even mentions from the stage.

Or why you’ll see companies putting their names on stadiums, blimps or wings of universities or hospitals.

You might even see a company combine it all together, maybe by throwing a daylong music festival on the lawn of its corporate headquarters to raise money for a worthy cause.

Hey, wait a minute. What a great idea!

And so was born National Life Group’s Do Good Fest, which, as it happens, is a daylong music festival that benefits Branches of Hope, the cancer patient fund at Central Vermont Medical Center.

The second annual Do Good Fest, headlined by phenomenal live performance band O.A.R., is July 18 on the lawn of the company’s Montpelier, Vt., campus.

What in the world is a company like National Life doing throwing this kind of party?

Well, we know we do an awful lot of good in the community and in our customers’ lives by the products we sell. That’s the idea behind our corporate values: Do good. Be good. Make good.

So last year we organized music, food trucks, family activities and what we call a nonprofit village and dubbed it the Do Good Fest. The way we see it, we ought to have fun while we Do Good.

Check out the video for a sense of what the inaugural Do Good Fest was like, and what we were able accomplish. Oh, OK, let’s not be coy. I’ll cut to the chase. We attracted 1,500 people and raised $11,000 for Branches of Hope.

And this year? We’re confident of good weather, an even bigger crowd. And lots of good.