Patrick O'Donnell

With over 10 years’ experience as a digital marketer and strategist, Patrick enjoys somewhat of an outsider’s perspective on marketing the life insurance and annuities business even though he grew up in the shadows of National Life Group (literally, as a child he lived around the corner from the Montpelier office). Before joining the digital marketing team in 2018, he gained valuable brand experience with a variety of world-class, innovative companies in such industries as athletics and apparel, ski and snowboard, travel and tourism and cooperative finance.

Patrick is a passionate fan of all Boston’s sports teams as well as his alma mater, the University of Oregon’s Fighting Ducks (Go Ducks!). He is an avid reader, writer, and runner and spends as much time as possible outside in all of Vermont’s seasons, exploring with his family.


Now’s the Time for Small Business Owners to Work – and Think – like Digital Marketers

The world we know is changing on a daily basis. This is the reality of what life is like as the tidal wave of Covid-19, the novel coronavirus, washes over our country, changing the landscape and leaving us breathless in its wake. With so many small businesses now in unplanned financial trouble, and so many others out of work in general, it’s time for all of us, to work – and think – like digital marketers.


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The Staying Power of a Promise

In an effort to help my father downsize, I was recently cleaning out some of the things he and my mother had gathered during their 50-plus years of marriage. In doing so, I came across an issue of LIFE Magazine from Nov. 5, 1945.  With a 10-cent price tag on the taped-up cover, the magazine featured a large, black and white close-up image of an American sailor sipping a milkshake with the short headline: “THE FLEET’S IN.” (more…)

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