Carey Earle

Carey Earle

Carey brings an urban spirit and a rural soul to her outlook on life. A farmer’s daughter who grew up in Vermont and spent 20 years in New York City, writing has always been a part of her DNA. She began her career as a copywriter on Madison Avenue, since then she has co-authored two books, and written presentations and blog posts on everything from artisanal cheese to personal branding in a digital world.

She is assistant vice president of branding at National Life Group. A former small business owner, she brings an entrepreneurial eye to everything she does and believes in the power of compelling communication (imagery, words, music) to change the world.

To test her resilience, she lives in a 200 year-old farmhouse on a back road in Vermont’s Northeast Kingdom.


Spring Cleaning for Your Life

As the blooms burst and birdsong replaces the silence of winter, spring is more than a metaphor for renewal. It’s the ultimate call to action framed by nature’s boundless reminders that change is powerful and within our reach.

Many of us think of spring as time to clean out the closet and take those clothes you haven’t worn for many seasons to your favorite local charity. Decluttering is a good ritual, but how about going beyond that this spring? Here are some ways to dig deeper for a more holistic spring cleaning for your life. (more…)

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Breathe Life into Your Business Plan

If you’re like many entrepreneurs, you shudder when you hear the dreaded words “business plan.” You envision an unrelenting tomb of market research, numbers and statistics, and spreadsheets as far as the eye can see, and fees…lots of consulting fees. That’s just one of the reasons that business plans get bad raps. The biggest one though is that after all that investment, the business plan doesn’t see the light of day.

I know because I’ve been on both sides of the business plan. As a consultant during the heady days of the dotcom boom, I wrote jillions (technical term) of them. And time and time again, I saw them succeed at bringing in the money from a venture capital firm, and then get shelved when reality set in.

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